Business For Sale & Franchise Search Engine  
My Account
Search Businesses For Sale


to refine your search results use advanced search  
Franchise Opportunities

Sell Your Business, Starting at $20.99 per month
Small Business Resources > The Art of Business is the Art of Relationships

The Art of Business is the Art of Relationships

The Art of Business is the Art of Relationships. After all, wouldn't you rather do business with someone you know and like rather than with someone you don't know or don't like? So if that's the case, doesn't it make sense that the more relationships that you have, the more business that you will also have? So how do you create more relationships? Networking, that's how.

I've said it many times, the art of networking is the most crucial skill to your sales career. Networking leverages your sales ability by maximizing the amount of eyes and ears that are working to send you recommendations and warm leads.

Networking is not about using people. In fact, it's quite the opposite. Networking is about forming deep and long lasting relationships with people that hopefully can help you to achieve your goals. And the best way to get what you want is to help other people get what they want.

I've been to networking functions and seen "sales professionals" walking around with a pocket full of business cards, just handing them out to anyone that will take them. They walk up, introduce themselves, hand out their card, ask for a card in return and then without much more investment of time, they walk off looking for someone else to do it again with. How much benefit do they really believe that they are going to get by spending an average amount of about five minutes with each person that they meet? How much can you really find out about someone in five minutes? How much real bonding is going on here. The problem is that unless there is an immediate reward, most people don't want to invest much time in building a new relationship.

The other mistake that I see at networking functions is when the attendees seek out people that they already know and spend most of their time just chit-chatting. This is not networking. As long as you are taking the time to attend these networking functions, you might as well try to meet some new people. And when you do, take a real and genuine interest in them and their careers and look for ways that you can be of benefit to them. By taking an interest in them and their job, you are demonstrating to them the value of a relationship with you. When they realize that you are not trying to get something out of them, but instead you are looking to help them, the seeds of trust are planted and trust is the foundation of a strong relationship. But what about you and your needs? Well, the rule of reciprocity will take care of that. No one can be helped without them feeling a need to return the favor. And here is where a leap of faith comes in. Even if the person that you are helping is not in a position to return the favor immediately, somehow, someway, your benevolence will be reward, perhaps even from some unexpected source.

By repeating this process multiple times over the course of your career, you will create a network of valuable business contacts that leverage your sales ability by having more eyes and ears looking out on your behalf.

About the Author
Hector Cadena is a 25 year sales veteran with a successful track history of building strong relationships with his customers. Cadena shares his proven sales knowledge with others on his web site at

Related Resources
Small Business Articles
5.5 Ways to Improve Your Business… RIGHT NOW!
7 Reasons Why Small Businesses Fail - And What To Do About It
Advantages and Disadvantages of a Start-Up Business
Auto Franchises
Business Lawyer
Businesses for Sale by Owner
Coffee Franchises
Costs of Hiring a Website Designer
Different Web Design Techniques
Dispelling the Common Myths about SBA Financing
Do Home Based Businesses & Franchises Really Work?
Do What You Love or Love What You Do
Do You Need Bricks and Mortar Anymore?
Does a Small Business Really Need a Website?
Easy Ways to Cut Business Costs
Financing The Deal
Food Franchises
Franchise Information
Franchise Loans - Apply for a Loan to Buy a Franchise
Franchise Reviews
Free Advertising For My Business
Free Small Business Magazines
Getting Into Business: Don't Start It! Buy It!!
Helpful Tips for Your Small Business Website
House Cleaning Franchises
How Do I Obtain Capital To Invest In My Business Start Up
How Factoring Receivables Can Help Your Business Grow
How to Apply for a Small Business Loan
How to Find a Small Business Web Design Company
How to Form an LLC
How to Incorporate Your Business
How to Sell a Business Online
Incorporate A Business Online
Making Sure That Your Coffee Shop Will Be A Success
Market Your Business on the Web
Marketing Tools for the Small Business
Opportunities To Work From Home Are They Right For Me?
Planning Your Small Business Website
Position Your Business to Outshine the Competition
Protect The Merger Or Sale Value Of Your Business: What You Can Learn From The DaimlerChrysler Deba
Purchase Equipment to Save on Taxes
Run Your Business Like You Have To Sell It
Sell a Business
Sell a Franchise
Should I Franchise My Business?
Should I Incorporate My Business
Signs Your Small Business Needs Debt Restructuring
Small Business Debt Relief
Small Business Health Insurance Options
Small Business Idea - How Can Problems Make Great Ideas For Businesses?
Small Business Loan Calculator
Small Business Loans for Small Business Owners
Small Business Payroll Solutions
Small Business Phone Systems
Small Business Resources
Small Business Web Design
Small Business Web Design Companies
Small Businesses - Survival of the Quickest
Starting a New Business - Is There a Big Enough Demand?
Starting a Small Business in Less than 24 Hours
StartupNation's 5 Startup No-No's
Steps to Starting Your Own Business
The Advantages of Unsecured Business Loans when Buying a Business
The Art of Business is the Art of Relationships
Turn Personal Expenses Into Business Deductions
Twelve Stress-Busting Tips for Small Business Owners
Unleash Your Marketing Creativity and Increase Sales
Using your Business Plan
What is a Balloon Payment?
What is an Angel Investor?
What is an LLC?
What is an Unsecured Small Business Loan?
What is an Unsecured Small Business Loan?
What is an Unsecured Small Business Loan?
Why Buy an Existing Business?
Work From Home Scams
Working with Web Designers for Your Small Business
Your Web Design Contract for Your Small Business
©2024 MH Sub I, LLC dba Internet Brands
Broker Membership | Terms Of Use | Financial Disclaimer | Privacy Policy | Cookie Policy | Resources | Franchise Opportunities | Website Traffic Ranking | Sitemap | Careers | Contact Us | Manage Preferences Your Privacy Choices